In the fast-paced world of real estate, staying connected to leads, nurturing relationships, and managing follow-ups efficiently can be the difference between closing a deal and losing a client. That’s where TopProducer CRM shines. Designed specifically for real estate professionals, TopProducer CRM offers a tailored platform to help agents, brokers, and real estate teams automate their workflows, boost productivity, and close more deals.
With over two decades in the real estate technology space, TopProducer CRM has established itself as a trusted name for agents looking to streamline their daily operations while providing top-tier service to clients. If you’re searching for a CRM built for the unique demands of real estate, this platform deserves serious attention.
What is TopProducer CRM?
TopProducer CRM is a real estate-focused customer relationship management system built to help professionals manage leads, clients, listings, and transactions in one centralized platform. Unlike generic CRMs, TopProducer is tailored to meet the specific workflows of the real estate industry, offering industry-specific automation, integrations, and contact management tools.
It empowers users to track interactions, automate follow-ups, stay on top of leads, and manage transactions—all from a single dashboard.
Key Features of TopProducer CRM
1. Real Estate-Specific Contact Management
TopProducer CRM gives you a 360-degree view of each contact—from their search behavior and communication history to property preferences and timelines. Contacts are automatically enriched with relevant MLS and demographic data, enabling more personalized and timely follow-ups.
2. Automated Lead Follow-Up
Never miss another opportunity. With intelligent lead routing and pre-built follow-up action plans, TopProducer ensures that every new lead receives a fast and professional response. Users can:
- Set automated text/email follow-ups
- Use smart templates tailored to real estate
- Trigger reminders for personal calls or tasks
3. MLS Integration
TopProducer integrates with over 500 MLS boards across North America, making it easy to:
- Sync property data with your CRM
- Share active listings with clients
- Track property inquiries in real time
This deep MLS integration keeps your CRM updated and relevant to current market trends.
4. Marketing and Email Campaigns
The CRM includes a library of real estate-specific email templates, newsletters, and drip campaigns that can be customized and automated. Stay top-of-mind with past clients, prospects, and referral sources through targeted communication.
5. Transaction Management Tools
Track deals from offer to closing with built-in transaction pipelines. You can:
- Monitor key milestones
- Assign tasks to team members
- Store contracts and documents
- Get notifications for deadlines
This feature ensures that every deal progresses smoothly, improving client satisfaction and reducing administrative stress.
6. Mobile CRM Access
With a fully optimized mobile app, TopProducer allows agents to:
- Access contact details on the go
- Send quick follow-up messages
- Update notes after showings
- Get push notifications for new leads
Real estate doesn’t happen behind a desk—and TopProducer CRM helps agents stay productive from anywhere.
Benefits of Using TopProducer CRM
1. Built for Real Estate Professionals
TopProducer isn’t a generic CRM trying to fit into real estate. It’s purpose-built with the specific needs of agents and brokers in mind—from listing management to property search tools and transaction timelines.
2. Time-Saving Automation
By automating repetitive tasks like lead follow-ups, appointment scheduling, and campaign emails, TopProducer lets agents focus more on client relationships and less on admin work.
3. Strong Lead Conversion Tools
With features like priority lead alerts, automated response sequences, and lead scoring, agents can identify hot leads quickly and close more deals.
4. Better Client Retention
TopProducer helps agents stay in touch with past clients through long-term nurture campaigns, referral request tools, and personalized messaging—helping drive repeat business and referrals.
5. Seamless Integrations
TopProducer integrates with many popular tools used by agents, including:
- MLS systems
- Zapier
- Realtor.com
- BoomTown
- Broker websites
- Social media platforms
These integrations make it easier to manage leads and streamline workflows without switching between multiple platforms.
Who Should Use TopProducer CRM?
TopProducer CRM is ideal for:
- Individual Real Estate Agents: Manage leads, listings, and transactions in one place.
- Real Estate Teams: Collaborate on deals, share contacts, and assign tasks across the team.
- Brokerages: Track agent performance, manage office-wide data, and enhance productivity.
- Seasoned Professionals: Stay organized and engaged with a robust database of past clients.
- New Agents: Hit the ground running with pre-built follow-up plans and marketing templates.
TopProducer X – The Latest Evolution
The newest version of the platform, TopProducer X, brings a modern and intuitive interface with enhanced speed and mobile functionality. Some of its upgraded features include:
- Google Calendar and Email Sync
- Customizable Dashboards
- Lead Activity Insights
- Improved Mobile Responsiveness
- Dynamic Property Insights
With TopProducer X, agents get real-time visibility into their business activities, helping them act faster and smarter.
TopProducer CRM Pricing
TopProducer CRM offers several pricing tiers based on the number of users and features required. While exact prices may vary, here’s a general idea:
| Plan | Features | Ideal For |
|---|---|---|
| Starter | Contact management, lead follow-up, MLS integration | New agents |
| Professional | All Starter features + marketing campaigns, mobile app, transaction tracking | Solo agents and teams |
| Team & Broker | Team collaboration, performance tracking, full automation suite | Teams & brokerages |
Volume discounts and annual plans are also available, offering good value for growing agencies.
TopProducer vs Other Real Estate CRMs
| Feature | TopProducer CRM | Follow Up Boss | LionDesk | kvCORE |
|---|---|---|---|---|
| Real Estate Focused | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| MLS Integration | ✅ 500+ MLS Boards | ❌ Limited | ✅ Available | ✅ Available |
| Built-in Marketing Templates | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Automated Workflows | ✅ Yes | ✅ Yes | ✅ Basic | ✅ Advanced |
| Mobile App | ✅ Full Features | ✅ Yes | ✅ Yes | ✅ Yes |
| Best For | All agent levels | Teams & power users | Solo agents | Brokerages |
Customer Testimonials
“TopProducer helped me organize my contacts, never miss a follow-up, and grow my repeat business significantly.”
— Sarah M., Real Estate Agent
“I’ve tried multiple CRMs, but none understood the real estate flow as well as TopProducer. It’s a complete solution.”
— James L., Real Estate Team Leader
“The MLS sync is a game-changer. I can send property matches and track interest right from my dashboard.”
— Emily T., Broker
Final Thoughts
TopProducer CRM is more than just a contact management system—it’s a real estate business growth platform. With its deep industry focus, powerful automation tools, and proven track record, TopProducer helps agents convert more leads, stay organized, and deliver exceptional client experiences from the first contact to the closing table.
If you’re a real estate professional looking for a CRM that understands your needs, adapts to your workflow, and scales with your success, TopProducer CRM is the right choice.